Portfolio

Below are some of the various social media campaigns that I have managed, cast, and input creative direction onto. Most of these campaigns also included my lead on professional production and styling.

YouthERA

YouthERA mental health awareness and suicide prevention social media campaign for teens and young adults, in partnership with FEMA and the Oregon Health Authority. Campaign via TikTok and Instagram via content formats with influencers: Dena Nguyen (artwork pictured), John Lee, Nik Hagen, Benavidez Triplets, Sophie Alyssa, Chris Chin, Aiden Rowley, Dr. Michael Lyndsay, Soph (@sw.delayne), and Prina Beady.

Biofreeze

Biofreeze product storytelling via athlete training journeys, including for the Olympic Trials. Campaign via Instagram content formats with influencers: Brian Mazza, Holly Bentley, Cory Ann McGee, Juliet Doherty, Chris Hogan (not pictured), and Nicholas Coolridge (not pictured).

Christian Louboutin, Loubiworld – Launch

Christian Louboutin Loubiworld Fragrance Launch featuring Louboutin Beauty and Harrods. Campaign via Instagram Instagram Reels, featuring Rahi Chadda, Alexandriah (of @tostos_), Jordan Grant, Ciinderella Balthazar, & Mathias le Fèvre, and Jennifer Doctor.

Carolina Herrera, Good Girl Supreme

Carolina Herrera, Good Girl Supreme Launch featuring messages of female empowerment and looks from Carolina Herrera. Campaign via Instagram, featuring Amy Jackson, Tamara Kalinic, Sarah Mikaela, Lydia Millen, Gabriele Gzimailaite, Onyi Moss, Eunice Olumide, and Hammasa Kohistani. The campaign also included PR gifting of Carolina Herrera handbags (not pictured).

Health-Ade Kombucha

Health-Ade campaigns for Sundance Film Festival, brand ambassadors, Booch Pop launch, and holiday seasonal flavors. Social media campaigns took place primarily on Instagram, with some event, charity, and TikTok work including the influencers: Amelie Zilber, Sterling Myers, Juliet Doherty, Sabrina Zada, Monroe Capri, Connor Wood (@Fibula), and others (not pictured).

Clarins

Clarins 28-Day Skincare Challenge utilized a variety of serums to showcase skin progress through video and photo content, alongside education. Instagram campaign used stories, in-feed photos, and IGTV with the influencers: Amy Lefévre, Sofia Resing, Frida Aasen, Brooks Nader, Edie Rose, Dayna Frazer, Tatiana Price, and Alyssa Lynch (not all content pictured).

MZ Wallace

MZ Wallace brand ambassador and product launch campaigns were done in alignment with empowered women of all ages, expanding their brand customer demographic into Gen Z and young Millennial women. Instagram campaigns included “What’s In My Bag” content and authentic storytelling across stories and in-feed with influencers: Nana Agyemang, Sally Ashour, Carlson Young, Juliet Doherty, Jax James, Amy Lefévre, Niamh Hadkins, and others (not pictured).